Life Cycle Nutrition Lab Report Example | Topics and Well Written Essays - 250 words

Life Cycle Nutrition - Lab Report Example This experiment was helpful in acquiring dietary information necessary to maintain a healthy body. The second lab dealt with enzyme and lactose intolerance. It was conducted to determine the ability of Lactaid to digest lactose. It was proven that Lactaid is effective when combined with milk and acid. Academic and scientific integrity should also be taken into account in the field of nutritional science. Consumers are entitled to truthful nutritional information. Otherwise, their health may be compromised. These experiments are beneficial in gaining more knowledge and awareness on our regular food intake. It encourages us to carefully select our food and evaluate our medications. As much as possible, efforts should be made to separate food myths from facts. In relation to the chosen Public Service Announcement (see Part III), our food is our responsibility. Therefore, the value of healthy food consumption among Americans should never be undermined. Ideally, food preference should not be based on availability alone, but more importantly on nutritional

Executive summary for Corporate Finance Valuation Essay

Executive summary for Corporate Finance Valuation - Essay Example This is because it gives clear information on the return on investment and the shareholders value that is payable to investors. The analysis focuses on Balfour Beatty Corporation that is a high rank engineering company with global presence. The company provides a wide range of products and services with an aim of meeting its shareholders and customer needs promptly. This report provides an in-depth analysis of the company’s shareholders value, its key variables, sensitivity evaluation and issues that threatens to compromise its performance. The aim is to identify its performance level and viability that is critical in enabling accurate investment decisions. Introduction Balfour Beatty plc is a renowned corporation that focuses its synergy in providing quality infrastructural and engineering services. The company strives to achieve its key objective that is to be the leading producer of quality engineering services globally. It is also set with an aim to maximize its key resour ces to enhance shareholders value. The company started its operations in the year 1909 as a small entity with a capital base of 50,000million Pounds. It has recorded a tremendous growth that has seen it expand its network to over 80 countries. The company’s exemplary performance is attributable to its effective shareholders value management and product development. ... The company is also credited for its strong focus on shareholders value that remains a key driver of performance in most settings. The element that defines the amount of return on investment shareholders are to achieve is vital in ensuring sustainable growth. It has been one of the key drivers of the company’s performance and growth since it attracts more investors who inject colossal sums of funds. These funds help in steering growth and service delivery to customers who hold high expectations. Indeed, any organization that aspires to record exemplary performance or attract more investors especially in the current business environment should develop viable resource maximization techniques. This report aims at giving credible information based on corporate finance valuation with focus to shareholder value analysis. It adopts Balfour Beatty plc as its case study. Definition of SVA and its role Shareholder value analysis (SVA) is a performance indicator that measures the return on investment value that a company remits to shareholders (Ranadiv, 2009, P, 1). It gives a clear indication or information on the amount investors receive per shares held. It also measures a company’s financial capacity and value by comparing the returns that stockholders receive every financial year. This enables managers to make credible decisions pertaining to performance and attraction of new investors. Consequently, it facilitates investments decision-making since it gives investors a prior knowledge on a company’s performance and the expected returns (Ranadiv, 2009, P, 1). This is vital since investor’s interest is to earn returns on their investment and to receive refunds of the capital contribution.

SABMiller Company Analysis

SABMiller Company Analysis Contents (Jump to) Mission and Philosophy of SABMiller Market Analysis of SABMiller SWOT Analysis of SABMiller SABMiller Ansoff Matrix Marketing Entry Strategy of SABMiller SABMiller Foreign Direct Investment Advantages and Disadvantages of Joint Ventures Introduction SABMiller the globally active company is world second largest brewery company in the world. SABMiller hab been built through a bold yet focused programme of international development .The company head quarter is in London although it was formed in south Africa in 1895. Its brands include grolsch, miller genuine draft, peroni nastro azzurro and pilsner urquell. Today SABMiller holds 98 percent share of its beer market. It operates seven brewery in Africa with 14 brands of beer. The company maintain the measure presence in south Africa soft drink market through a 74 interest in Amalgamated beverages industries ltd, largest distributor for coca-cola products it also own 30 percent of the stake of distell group ltd the leading distributors of wine and sprits of south Africa. In 1994 as joint venture of government of Tanzania SAB invited to revatilized the government industry in Tanzania which was one of the first foreign investments. Expansion continued to Africa and other continent china, Romania, Poland, slovakia, Russia , the Czech republic , Indian and central America(2001) Mission, philosophy: SABMiller mission is to expand its market all over the world by nurturing local and international beer brand that are the first choice of the customer and become the number one brewery company in the world: To work and win in a group To create a balanced attractive global spread business Developing relevant strong brand portfolios. Raising the profitability of local business sustainably. Market characteristics: SABMiller distributes its brewery in over 60 countries across 6 continents which includes the international brands beer such as pilsner urquell , peroni nastro azzuro , miller lite , snow and tyskie. These are in the worlds top 50 brands in beer . As it is a biggest franchise bottler distributor of coca cola product including fanta , sprite. Appletiser and minute maid . it operates 41 bottling plants which is responsible for producing 5 billion litres of soft drinks per annum. SABMiller has grown from its origin south African base into global company with operation in developed market and in emergining economies such as eastern Europe china and india. In southafrica SAB ltd is the country largest producer of product coca cola company with its brand castle lager, grolsch, castle milk stout . hansa marzen gold, hansa pilsener, carling black level , castle lite, redds, skelters, brutal fruit, blakes and doyle and sarita. Company brewery operations in Africa span 31 countries. The group national brand in china , snow, is produce in partnership with china resources enterprise ltd. SABMiller has a joint venture in Vietnam and Australia and it is the second largest brewery company in India. It has the foster brand in India and Vietnamese market. In 1995 SABMiller entered into the Europe market with the acquisition of Dreher in Hungary. SABMiller was the first internation brewery to enter central America with the acquisition of Cerveceria Hondurena in Honduras. Si nce then it has extended its latin American operation in other six countries including Colombia, Peru, EI Salvador and panama. Performance: Between 1855 and 1888 the company annual productivity increased from 300 barrels to 80,000 barrels of beer. This growth continued to the present day. Its true home country south Africa where south African breweries limited was founded today holds 98 percent impressive share of its beer market. Although the underlying skills are same SABMiller intend to win activity differ from market to market. International marketing planning: Marketing planning is recognized to play a central role in an  enterprise. The rapid growth and dynamics changes in international business over the past numerous years have made international marketing of unprecedented. SABMiller has an incredible assortment of over 200 brands , including both globally recognised premium beers. By extending the potential of local brands, developing innovative new brands and by introducing international brands into new markets company ensure that their brands are the first choice for consumers worldwide. SABMiller offers marketing carriers across a wide series of opportunities at every level, including brand management, advance, brand communications, market development, consumer insights, market research, trade and group marketing. Their marketing seeks to support their brands to consumer it does not promotes the consumption of alcohol . alcohol marketing is the most regulated form of advertising in the world . Internal and external analysis With a leading market in central Europe, Asia , Africa, north and central America, Africa and south Africa its is known as major global player in beverage industry. Internal and external analysis can identify the company strength and weakness. Swot analysis is a strategic planning method used to evaluate the strengths, weakness, opportunities, and threats involve in project or in business. The aim of any swot analysis is to identify the key internal and external factors. We use swot analysis tools to recognize a distinct strength and diversification of company. These are the areas where the company excels in comparison to other company or competitors. An internal weakness for miller breweing company is the worsening image of two of its major labels miller high life and millers lite beer. The company has recently instituted the new ad campaign targeted at consumer of its lite beer which can help lessen this threat. . According to a press release from the companys web page, dated May 2, 2003, We are committed to helping prevent drunk driving and share a commitment with local law enforcement and our festival partners to help keep our community safer, said Bob Bailey, General Manager of the local Miller distributor, in Atlanta Georgia. (http://www.millerbrewing.com/pressRoom/newReleasesDetails.asp?ideanumber=74) (S) Company resources, name recognition and diversification is one of the distinctive strength of the company. (W) strong competition is a weakness (O) the company can make opportunities by emerging market, by increasing the presenceon internet, by focusing on ethnic target markets and by increasing its advertise. (T) changing consumer trends, increased advertise from competitors, government taxation, lower priced imports these are the main threats of company. SWOT Analysis of SABMiller (S)trengths Strong image of brand Compete in volume compared to Coors Lite Beer taste International existence Combine services with government rules and policy Environmentally conscious Strong marketing efforts for Lite Beer. Increased occurrence on the internet (O)pportunities Growing markets in Europe Emerging markets in Central Asia Rising market in U.S. with ethnic groups Capability to purchase smaller breweries Overseas investment Increased advertising funds (W)eaknesses Weak brand qualities over time lack of advertising spotlight and regularity Not seen as high quality want for dark beer line Taste known as inferior to Budweiser Seen as a group producer Not connected with famous people Products not much differentiate from main competitors Small advertising budget compared to Anheuser-Busch Loss of brand consistency with Miller High-Life label Undifferentiated products, as compared to close opponent (T)hreats Government taxation increases Government rules and regulations added Growth by nearby contestants Lower priced introduce and local products Increase in rivalry from other beverages (e.g. water, fruit juices, etc) Changing buyer favourite Price wars from contestants Goals and objectives SABMiller is second largest brewery company in the world. As it is the second largest company and operates in many part of the world including asia, Africa Europe latin America and central America. But still it have to extend its market in some other countries . I want to pursue similar operating strategies that have succeded in other country Marketing Strategy (ANSOFF) ANSOFF product market is a marketing tool created by Igore Ansoff matrix provide four different growth strategies market penetration, market development, product development and diversification. Market penetration : the company entering with its current product to increase its market share is a market penetration. By advertising or by convincing current consumer or clients to use more of the products or service is the way to achieve this and it can be least risky for company to grow its market. Product development: The new product is marketed out to their existing customer by developing and innovating new products offering to replace existing ones . As product is new it can carry more risk than simply attempting to increase market share. Market development: If the company or the firms is expanding its product to different customers to earn more revenue for the firms this is marketing development. The best example for this is lucozated which was first marketed for sick children but later rebranded to target athletics. Diversification: it requires both product and market development and can be outside the core competency hence it is the most risky of the growth strategy. Market analysis The world is divided into 100 of sovereign nations and each nation have a potential market for products of international firms. Marketing analysis concerns with two different task considering the size of existing markets and forecasting the size of future markets. Before entering into a new market we should study the several factors like customs, tastes, the trade restriction, collecton of national statistics. Taking SABMiller to a new market involves the marketing analysis of the particular place or the chosen country. SABMiller has operated its product in some asian market including china, India, Vietnam Australia. As an international marketing manager I would like to expand my company in some asian countries. Among asian countries Im going to focus on four Asian countries, among these Im going to choose one for the future venture of my company: Nepal India Pakistan Korea 1) Nepal: Nepal is a small developing country situated between two leading countries china and india with an area 147181 sq. km and it has 30 million population. Pest analysis for Nepal Political(p): until 1990 Nepal was running under monarchy. Since from last two decades it has several political changes. The political stability of Nepal is not strong so it keeps on changing in every short period of time . due to which it has its direct impact on country GDP and other part. Economic(E): Nepal is an agriculture country 80% people depends on agriculture . economic development in social service has not made dramatic progress. young and educate people migrate to other countries in search of jobs and employment. it is a Hindu country. About 80% of the people follow Hinduism . According to Hindu religion people they dont drink alcohol. According to social belief and behaviours people they dont drink and allow alcohol in their social life. Technological: IT a poor developing countries due to political instability and lack of skilled man power country lacks technology. 2) India: SABMiller enter in Indian market in july 2000 with acquisition of jv . and it has occupied 1/3 indian market share of beer . its already in india so I want to take my company to other part of the asia. 3) Pakistan: the estimated population of Pakistan is 170.6 million. Pakistan GDP is us$167 billions. Because of the unhappy consumer credit market, slow movement of civic sector programmes, security risk Pakistan economic growth faced a serious set back in 2009. shortage of energy and power do not let the boom entered into the industrial sector. Government is unable to make different and identify the developed and non developed budget. And the major problem of the Pakistan is security .so I cant extend my market over there for this reason. 4) South Korea South Korea has a republic government with power shared between president legislation and court. South korea has a good relation with many international foroms . the republic of korea maintains diplomatic relations with more thn 170 countries and broad a network of trading relationship .Is in 15th position in the world GDP rate. It is known as asian tiger. Since from 1960 south korea had one of the world fastest growing economies . its GDP rate is expanded by more than 8% in. from US$ 2.7 billion in 1962 to us$ 230 billion in 1989. Marketing Entry Strategy Marketing entry strategy is known as a plan method of delivering gods or services. It refers to establishing and managing contracts exporting and importing services. One can choose any country that you want to go into so that u can perform identification to undertake a general overview of potential new market. Business can be achieve by entering into a new market . Now there is a several method of entering into a new market . the decision of how u going to enter a foreign market can have a significant impact on results. Expansion into foreign market can be achieved by following 4 way Exporting : the word export comes from conceptual meaning as to ship the goods and services out of the country port.It is known as traditional way of reaching our goods to foreign market. This is a direct sales of domestic product goods in another country . direct export is frequently used to enter into a new market. It is made with an agreement with distributor or trading house for the purpose of selling the product into target market. Licensing: licensing permits a company in the target country to use the property of licensor which are usually intangible such as trademark, productions technique etc. for the rights to use the intangible property and possible for technical assistance one have to pay a fee in exchange . it allows the licenser to use make and sell products. Joint venture : it is similar to business partnership with two differences first with partnership generally involves ongoing long term business relationship where an equity based joint venture which compromise a single business activity and second partner have to agree to dissolve the partnership before it comes to an end. Joint venture can be form inside own country with different firms or it can also be formed between international firms. The reason for doing joint venture is to combine the strength or to by pass legal restriction. Foreign Direct Investment: foreign direct investment is known as long term participation by one country into another country, means which function outside the domestic territory of investor. It requires a business relationship and it also helps to give rise to multinational corporations. FDI can be classified into two different types outward FDI and inward FDI. An outward FDIs is subject to tax incentives disincentives of various forms. Different economic factors like loan, tax break, subsides are inwards FDIs factors. 3.1) country profile (introduction) By analysing the situation of above 4 country that I mention. I came to the conclusion that to extend my company brand in south korea. In the past several decades the republic of korea has received notable high economic growth . the geological area of korea is 98,480 sq. km with total population 48,636,068. Korean population is one of the most ethnically and inquistically homogenous in the world language . Since from the partition in 1948 korea has developed into Asias prosperous country. Government sponsored schemes encouraged the growth of family owned industrial . the current economy of the south korea is the third largest in Asia. South korea industrial and manufacturer base include computers and computer peripheral, auto mobiles , steel production etc. 3.2) alternative entry method As it is the world second largest brewery company measured by income. I am going to enter into a Korean market by its famous brand miller Lite. About miller lite its early production was 12.8 million barrels which which quickly increased to 24.2 millions barrel by 1977. in 1991 lite beer became the biggest domestic beer in America. Under miller lite brand the company is going to produce three craft beers an amber, ablonde ale and a wheat. It contains glycol alginate, water , barley malt, corn, syrup, chemically modified hops extracts, yeast, amyloglucosidase, carbondioxide, papain enzyme, liquid sugar, potassium, metabisulfile and emka malta. Method to enter : joint venture I m going to enter into the Korean beer market by joint venture . with the help of one of the local firm I m gong to enter with my miller lite brand. This makes me easier to enter into the new market with low risk in my business. It helps to access me to local borrowing power and resources through participation of national partner. Advantages of Joint Ventures Offers opportunities to the company to get new abilities Helps to enter into a new geological market and helps to achieve new technological information Joint venture also makes low risk by sharing by sharing the economic risk with co venture In order to grow into the new market we need resources in the form of method technology and approach, it open the enue for such needs. Offers a creative way for company to exit from non core corporation Disadvantages of Joint Ventures It can take a long time or attempt to built a relationship or partnering a right partner Different culture and management way can bring poor result Co venture or partners dont offer enough leadership Can be imbalance in levels of expertise Have to agree in lot of things and these can cause this venture fall apart The profit made by you will be shared Task 4: Implementation (4Ps of marketing) The marketing decision is generally controlled by 4 categories: product, price, place, promotion. Product: if u going to do business you have to produce a product that the people going to buy. People in korea are fond of different drinks. I m going to take by brand miller lite in korea market. It has won the best world beer cup gold medal for best American style light lager in 1996, 1998, 2002 and in 2006. Price: the price must be high enough to cover the cost but it doesnt mean that it should be really high. The price of this product will be in favour to all category people so that they can enjoy its taste . Place: it will be the first market entry in Korean brewery . I want to place my product in every public place where they can enjoy and have a fun like restaurant, bar , local shops, store etc. so that I can take focus from the customer. Promotions: customer have to be made aware of the product. So I m going to advertise my product in television, papers, internet, leaflets etc so that i can make more space in he market share. Conclusion: people in the society wants different product with new taste . People of the todays world are more conscious about product brand this shows that people are conscious about their choice , health and money. All this observation shows that SABMiller extending in new market is very profitable and helps to know its products brand world wide.

Necessary Physical Contant in D.H. Lawrences Women in Love and Platos

Necessary Physical Contant in D.H. Lawrence's Women in Love and Plato's Symposium D.H. Lawrence’s novel, Women in Love, presents a complex model of female-male and male-male relationships. Lawrence’s model relies heavily on a similar model presented in Plato’s Symposium. The difference between the two works lies in the mode of realization; that is, how one goes about achieving a ‘perfect’ love relationship with either sex. Lawrence concentrates on corporal fulfillment, characterized in his recurring reference to obtaining a â€Å"blood oath,† while Plato concentrates on a mental, or â€Å"divine† bond. Lawrence’s concentration on corporal fulfillment of love only superficially differs from Plato’s concentration on the mind: both come to the same philosophy of bodily exchange as being a necessary component of relations with either sex. As Barry J. Scherr points out in his article on the relationship between Women in Love and the Symposium, â€Å" ‘Excurse’ [chapter 23] has been recognized by critics as a ‘central chapter’ of Women in Love† (210). The reason for this appraisal is that â€Å"Excurse† presents both a realization and articulation of Lawrence’s view of female-male relationships through the characters of Birkin and Ursula. The transmittance, or â€Å"Excurse,† comes through bodily exchange: â€Å"[Ursula] traced with her hands the line of his loins and thighs †¦ It was a dark flood of electric passion she released from him, drew into herself. She established a rich new circuit †¦ released from the darkest poles of the body and established in perfect circuit† (358). It is through sexual intercourse, or, in the very least, bodily contact, that the connection between Ursula and Birkin is established. Scherr states that â€Å"This scene betwe... ...al connection to take place in order to establish a meaningful bond. These bonds, if properly achieved, are the ideal models of relations between the two sexes. Superficial differences between the two works’ philosophies manifest in a difference in importance: Lawrence stresses the physical connection as paramount, while Plato describes that both physical and mental connections are necessary. Works Cited Griffith, Tom, trans. Symposium of Plato. Los Angeles: University of California P, 1989. Hecht, Jamey. Plato's Symposium: Eros and the Human Predicament. New York: Twayne, 1999. Lawrence, D.H. Women in Love. New York: Random House, 1922. Scherr, Barry J. "Lawrence's ‘Dark Flood:’ A Platonic Interpretation of ‘Excurse’" Paunch 64 (1990): 209-246. Strauss, Leo. On Plato's Symposium. Ed. Seth Benardete. Chicago: University of Chicago P, 2001.

Management, Personal and Study Skills

In this section of my assessment for the Study Skills assignment, I will be producing a report, which will outline the contribution that I made within my group in our presentation on ‘Northern Ireland'. The presentation was conducted by a small group from the Business and Management Studies class in Lancaster. The group consisted of five individuals, namely Chris Gallagher, Peter Stephenson, David Long, Arif Patel and myself. The purpose of the presentation was to inform the audience of the main aims and objectives of the assignment, and educate the audience of the main findings of the written report and country analysis. Furthermore, the group believed that it would be beneficial to enlighten the audience of the conclusions and recommendations that we had made which related to the findings. Within the group, I contributed a great deal in the planning and writing up of the assignment. Our group communicated amongst itself both efficiently and effectively. Although we gathered on only the one occasion outside academic hours, this was extremely constructive as we were able to discuss and arrange the nine distinct sections of the presentation. The reason we were unable to meet up more often is due to the fact that I did not have any contact numbers for the people in my group. This is because I was initially intending to work with a group from the Business and Management Studies class in Carlisle, which is where I have been studying the module. However, due to certain circumstances this was altered. Despite such impediments, the presentation was successfully completed before the deadline date to the anticipated standard. In order to bring the presentation together, we firstly completed the written section of the assessment, in which we again as a group were required to conduct a country analysis of Northern Ireland, which would cover all the aspects mentioned subsequently in this report. Accordingly, we condensed the information contained in our assignments, and utilised the most important points in order to produce an effective presentation. Whilst completing the written section of the assignment, we met up on more than one occasion to complete the assessment. As a result of the meetings, we decided to make a PowerPoint presentation of our chosen island, which was Northern Ireland and the various applicable issues. Our presentation was required to last for no longer than fifteen minutes and no less than ten minutes. Upon completion of the presentation, it was apparent that most of our presentation ran according to plan and the learning outcomes that were outlined before the presentation had been met. During the group discussions, we chose to write about different aspects of Northern Ireland, namely the aims, the economic overview, the political stability and the primary export strengths. In the group, my role was to explicate the social issues in Northern Ireland. The presentation also included information on tourism, the transport infrastructure, the conclusion of our presentation and finally the recommendations we made on Northern Ireland. My role within the group of the nine sections comprised of the social issues and a point from the conclusion section in the presentation. Firstly, I decided to research the various social issues of Northern Ireland, and aimed to expand on a number of these issues. I investigated these certain aspects by using different types of research. The group decided on using OHT's and Microsoft PowerPoint in order to communicate effectively with our audience. Therefore, the research, which I collected on the social issues of Northern Ireland, which was my role in the presentation, was put on both OHT's and Microsoft PowerPoint. My role in the work of the group for the presentation involved introducing the facts of the social issues of Northern Ireland and writing up on one of the four points in the conclusion, which was linked to the social issues. I explained the four main social issues to the class and why these points exist. (See Appendix 1). The remaining sections were completed by the other members my group. We all contributed to reading the conclusion and recommendations' slides in which we alternatively talked through all the points. Firstly, Craig Gallagher talked the class through the first two slides on the aims of Northern Ireland and the economic overview of the country, whereas David Long covered the political stability and the tourism sections. Peter Stephenson covered the section on the primary export strengths, leaving the transport infrastructure to Arif Patel. These members of the group also took certain points and went into detail when discussing their sections for the presentation. At the end of our presentation, we held a plenary session in which our audience were asked if they would like to ask any questions which could be answered on the different aspects which we discussed in our presentation. This demonstrated the audience's understanding of the information presented. The structure of our presentation included the clear use of Microsoft PowerPoint and the use of OHT's. this enabled the group to communicate more effectively with the audience, as it allowed visual aids to correspond with the verbal communication. The whole presentation was conducted around the use of the above in order for the audience to understand thoroughly the purpose of the presentation. I believe that my group successfully informed the class on our topic of Northern Ireland which we had chosen as a group with a mutual agreement. We chose our country from the list that had been given to us. As we held a plenary session towards the end of our presentation in which the class could ask our group questions, this allowed everybody a chance to express their views. All the discussions contained correct answers by the audience, which illustrated that we had covered all the topics effectively and resourcefully. If I was to carry out this particular, or any other, presentation in the future, I would ensure that my PowerPoint document is working well because in our presentation there was a problem with the PowerPoint, due to a technical hitch. This was the only aspect of the presentation which did not go according to plan. As a result of this, we were required to read off our print outs, which we had created in case of such circumstances. Another thing that I would change in the future is to be more organised and time efficient. This is due to the fact that we had to rush to put the presentation together, as we had all worked on our different sections of the assignment individually on our own. Therefore, when we met up we were required to organise our final piece, prior to the presentation. In addition, I feel that getting to know the members of a group and building a relationship between each other is essential, as it can cause some awkwardness when you do not know all the members. However, I was fortunate, as I knew some of them from my Economics class. Even though I did not know all of the members, we worked well together as a group and did not face any issues, which would have made it difficult for us to work as a team. To conclude this report, I feel that we were very successful in informing and motivating the class on our subject. The reason for this is that the class met the objectives, which we outlined at the beginning of our presentation and the met the criteria set in order to pass this section of the assignment.

The effect of talent management on business success in Nigeria’s telecoms sector

Summary Talent management is a key challenge for organisations in the current economic climate and, in particular, when it comes to a dynamic industry within an emerging market. With this in mind, the research proposed here looks at the role of talent management in gaining business success, with specific reference to Etisalat, a growing telecoms company within the Nigerian economy. Introduction In emerging economies, such as Nigeria, there is a need to consider the strategy for growth within organisations, both national and multinational. This raises several questions, in terms of business strategy and specifically requires the consideration of whether or not talent management should be the central theme for this discussion. As part of this research the key themes will be to look at talent management in the context of how this aligns with busienss success and then beyond that how it works within the emerging economies. . Motivation for the Research Determining the level of importance of talent management and the way in which it is best incorporated into the wider business strategy is of key importance to Etisalat and the technological industry, in general, but also potentially has an impact on the other industries looking to enter an emerging market and aiming to develop and utilise home grown talent, as well as identifying how talent can be encouraged to join and develop the region. This is a dynamic region and is currently in an appropriate stage for research to be undertaken as to how to develop this, in the future. Rationale for the Research Countries, such as Nigeria, are under an ongoing pressure to provide a region of growth for both their own national companies and for multinational organisations looking to make the most of developing regions that may offer a strategic advantage, in the long ru. (Newman, 2001). This research offers value to the current organisation and any other company looking to going into the region. Where such development is likely, the research here will provide strong guidelines which can be used for the future. Scope and Limitation of the Research This research will look specifically at the issue of talent management within a large telecoms company in Nigeria which is, in itself, a limitation on the research, as the telecoms industry is dynamic and constantly changing. Therefore, although this provides a good area of research currently, it needs to be borne in mind that this is likely to change over time and also when moving from industry to industry. Furthermore, different countries will have slightly different dynamics, which will need to be taken into consideration when looking at research areas for the future. Research Questions / Hypotheses and Objectives The overall research hypotheses aim to prove, or indeed disprove, the link between early adoption of talent management within the organisation and ultimate business success. It is suggested, at the outset, that there is a direct link between the ability of an organisation to expand successfully and the concerted approach to talent management that is taken by the management team, at the outset. The objective is to identify whether this is indeed a substantial link and, if so, what specific management practices are effective and which are not. Literature Review The concept of talent management has been well documented across a variety of different jurisdictions, including the UK. Talent management is referred by the CIPD (2010) as being â€Å"initiatives and strategies†¦ to harness the unique talents of individual employees and convert their talent potential into optimum organisation performance†. Although there are multiple different definitions in relation to talent management, this is seen as being one of the leading definitions. Back in 2001, the concept of talent management was established by McKinse and Company 2001, who created the concept of â€Å"the war on talent†, which was then taken on by the CIPD, with the likes of the 2012 CIPD documentation, where talent was considered to be the qualities â€Å"of those individuals who can make a difference to organisational performance either through their immediate contribution or, in the longer-term, by demonstrating the highest levels of potential†. Bearing these principles in mind, the literature can then go to consider the role that this approach would take within the emerging market of Nigeria and with particular reference to the telecoms industry. For example, Etisalat created a strategy plan that would span 2011 – 2016 called â€Å"Engage†, with the aim of inspiring staff and encouraging greater emphasis being placed on management and its ability to engage with the staff during a period of dynamic expansion (Etisalat, 2014). When looking specifically at the area of the telecoms industry, it is seen that Etisalat is one of the more pro-active talent management companies, with its own Academy providing learning and development opportunities for staff members in its central head office, in Dubai. As well as creating learning opportunities, there are is also an argument that the company has gained success by looking at the greater brand loyalty from the staff, with the wider perception of what is meant by talent management and how this can link with the emerging markets and companies, such as Etisala (Etisalat, 2014). Gap in LiteratureA seeming gap in the literature which is to be dealt with as part of this research is that of understanding the role of traditional talent management will have on an emerging market and, in particular, the telecoms industry. Specific consideration needs to be given to the notion that there is likely to be an issue with the mobility of staff and the willingness of individuals to move either to or from the area, in order to sustain employment. Research MethodologyResearch designThe proposed research method is deductive in nature, involving multiple different observations which ultimately provide an overall theory. In order to achieve this, it is necessary to undertake both primary and secondary research, to gather a rounded understanding of both theory and then its practical application.Data SourcesFor the literature review, the information will be primarily gathered from journals and reports surrounding the area of talent management, as well as from direct information from Etisalat. It is anticipated that this information will be gathered from free sources, as well as subscribed online journals such as Emerald Insight. Primary research will look at the opinions of HR staff, as well as those subject to â€Å"talent management† within the workplace.Data Collection / Analysis TechniquesA total of 100 individuals will be contacted through the use of questionnaires, to determine the use of talent management and the perc eptions of talent management within the workplace. Of these 100 questionnaires, a further 10 one-to-one interviews will be undertaken, to supplement and further the understanding gained as part of the wider questionnaires. This is based on availability and time constraints, as well as the desire to obtain a balanced view, overall.Sampling TechniquesThe selected individuals will be a mixture of HR professionals and staff members who are targeted as part of the talent management process. This split is thought to be approximately 80 / 20 and will allow both sides of the action to be considered alongside each other and research then undertaken into whether or not the perceptions of the staff differ from the perceptions of the managers implementing these agendas.Practical ConsiderationsEthical considerationsA potential difficulty emerges with the primary research, in that it is asking employees about their perceptions of talent management within the organisation. This is because some ind ividuals may be concerned that expressing honest opinions could have a negative impact on their own career progression. For this reason, as well as commercial confidentiality reasons, the data collected will be entirely anonymised and pass-worded, so that the answers cannot be directly linked to the individuals in question.Suggested Research TopicsThe overall topic is the link between talent management and business success; however, there will be several sub areas of research that will also be considered as part of this; for example, how can various initiatives impact on the role of talent management, the role of talent management from the point of view of recruitment, performance management and promotion. Consideration will also be given to the mobility of individuals within the emerging world and the political aspects that may be relevant. Project Plan The research will take place over one academic year and 10 months of total work. This is broken down as follows: Month 1Background research and delineation of questions and areas of research Month 2Literature review and setting out the questionnaires for the primary research Month 3Literature review and sending out of primary research Month 4Collation of primary research and analysis Month 5Collation of primary research and analysis Month 6Review of literature based on findings of primary research Month 7Review of literature based on findings of primary research, conclusions and summary Month 8Conclusions and summary Month 9Writing of report Month 10Review and preparation of presentation This is a reasonably flexible time frame, with recognition that there will need to be a consolidation time period at the end, to revisit key areas. Bibliography – suggested initial bibliography (to be added to during the research) Bersin & Associates. (2012). New research finds UK talent acquisition spending rose six per cent in 2011. London: Bersin & Associates. Chartered Institute of Personnel and Development. (2006). Talent management: understanding the dimensions. London: CIPD. Chartered Institute of Personnel and Development. (2010). The talent perspective: what does it feel like to be talent-managedCIPD, London. Available: http://www.cipd.co.uk/NR/rdonlyres/95D2D604 -36C6-450A-996A-01F45F0B17C5/0/5262_Talent_Perspective.pdf (Accessed 18/09/12) Chartered Institute of Personnel and Development. (2012). Talent management: an overview, CIPD, London. Available: http://www.cipd.co.uk/hr-resources/factsheets/talent-management-overview.aspx (Accessed 3/10/12) Cheese, P. (2008). The talent powered organisation: strategies for globalisation, talent management and high performance. Cornwall: MPG Books ltd. Etisalat (2014) Etisalat Strategu. Available at: thttp://www.etisalat.com/en/ir/corporateinfo/etisalat-strategy.jsp McKinsey & Company. (2001). The war on talent, McKinsey & Company Inc, USA. Available: http:// autoassembly.mckinsey.com/html/downloads/articles/War_For_Talent.pdf Newman, E. (2012). What is the definition of CRMInside Talent Management Technology, Available at: